Afilias Successfully Launches Registry System Supporting .MOBI Domain

DUBLIN, IRELAND – 2 June 2006 – Afilias Limited announced at the close of the .MOBI Industry Sunrise Registration Period, that it has successfully completed a trouble-free launch of the registry system supporting the .MOBI sponsored top-level domain (sTLD). This marks the first “from scratch” registry launch for Afilias since it opened registration for the .INFO generic TLD in 2001.

“Afilias maintains best of breed technology that powers fast, reliable and secure registries now supporting over eight million domains world wide,” said Ram Mohan, Chief Technology Officer for Afilias. “Afilias’ strong operational team and unparalleled experience in launching new and migrating existing generic, sponsored and country code domains resulted in a trouble-free launch.”

Afilias built a customized registry system for mTLD Top-Level Domain Ltd., the sponsoring organization for the .MOBI TLD, in order to support the unique policy needs for a domain created to facilitate the use of the Internet on mobile devices. These customized features include Sunrise registration periods (both an industry Sunrise completed in May 2006 and an unrestricted trademark Sunrise period scheduled for June 2006), premium domain registration, and a public land rush scheduled for August 2006.  The world-class .MOBI registry system has been built to handle expected large volumes of traffic in the Internet’s newest name space, and uses the open source database PostgreSQL.

“Since .MOBI is intended exclusively to deliver the Internet to mobile devices, it is critical that we work with a trusted provider who can ensure a reliable infrastructure that will service the always-on wireless Web,” said Neil Edwards, CEO of mTLD Top-Level Domain Ltd. “Afilias has helped mTLD to deliver a stable and secure registry system for .MOBI and has already brought a distribution channel that supports over 80% of domain sales, making .MOBI domains readily available to a worldwide market.”

About Afilias

Afilias Limited, a leading global provider of domain name registry services, maintains international headquarters in Dublin, Ireland, sales offices in London, England, sales and operational facilities in Toronto, Canada, administrative offices in the U.S. near Philadelphia, PA, and operational offices in New Delhi, India. Afilias provides a full range of registry services leveraging proven technology that is fast, reliable and secure. Afilias provides registry services support to the .ORG gTLD (under contract to Public Interest Registry), the .INFO gTLD, and several country code and sponsored TLDs.

For more information please visit http://www.afilias.info