RedSheriff launches RedSheriff.INFO Web Site to Better Serve Customers

Restructuring of Web site part of $1.3 million global infrastructure investment

NEW YORK / NEWTOWN, PA - 8 October, 2001 - Today, RedSheriff – the interactive global measurement and research specialist, and Afilias – the .INFO registry, announced the launch of RedSheriff’s .INFO Web site (RedSheriff.info) to promote their service and product offerings and new sophisticated real time data tracking for Web and wireless.

Operating in 32 countries and servicing over 600 customers worldwide, RedSheriff will use the newest global top-level domain name to provide direct access to customer service and product information for their customers. Also, as RedSheriff processes and analyses over 4 billion transactions each month, it is critical that they are able to provide their customers consistent, accurate and timely information via its advanced business intelligence tools and dedicated Web site. RedSheriff.com will be the focus for the company’s corporate information.

“RedSheriff.info will provide our customers with a more direct route to customer support and product information. Restructuring our Web site has resulted in two information specific sites that both have easy recall URLs. Of course, each site will feature a link to the other for easy navigation,” said Simon B. Spencer, chief technical officer for RedSheriff.

RedSheriff decided to restructure its web site as part of a series of global initiatives that the company is undertaking to provide more sophisticated information to its customers. RedSheriff has invested $1.3 million dollars over the last few months in a global infrastructure expansion. The company has employed state of the art data mining technologies to meet its client demand to provide real time trend data and tighter integration with enterprise supply chain components.

“With these initiatives in place, RedSheriff is demonstrating that it is clearly leading the industry to the next level of online business strategy, analysis and global market intelligence,” said Spencer.

“We all know that names matter on the Web, and pioneering firms like RedSheriff are capitalizing on their .INFO name to rapidly get their customers to the information they desire instead of making them navigate a “one size fits all” corporate site. Further, since .INFO addresses imply an educational and information purpose, as opposed to pure commercial play, they appeal to a broader segment of prospects” said Roland LaPlante, vice president and chief marketing officer for Afilias.

“RedSheriff registered its .INFO domain name and positioned itself ahead of its competitors by not only protecting its brand online, but also by taking advantage of the business opportunities that the new domain name will provide. Eventually, consumers will intuitively use both domain names, each for a specific purpose, and be rewarded more quickly with the type of information that they seek,” said LaPlante.

RedSheriff registered their .INFO TLD via RegistrarsAsia, www.registrarsasia.com, one of Afilias’ Australian-based authorised registrars.

About RedSheriff
RedSheriff is a leading global interactive measurement and research firm. Established in 1996, the company has a comprehensive suite of measurement and market research products and services and measures for 600 clients in 32 countries. RedSheriff boasts strategic partnerships with global industry leaders such as ABCe, WPP, Ericsson, AGB, Taylor Nelson Sofres Gallup and Video Research. For more information visit www.redsheriff.com.

About Afilias
Afilias -- the registry for .INFO, the first new global unrestricted top-level domain -- seeks to create the most direct and intuitive path to knowledge on the Web. Afilias is a consortium of 18 of the world's leading domain name registrars, with operations across 10 countries.

Afilias was formed in September of 2000 in recognition of the need for increased competition in the domain name space. In aggregate, the company's member registrars registered more than 10 million domain names and collectively offer a wide range of related in Internet services, including country-code domain name registrations, country-code domain name registrations, country-code registry operations, Web hosting, and ISP services.

Afilias' shareholders include: 1stDomain.net, a division of G+D International LLC; Corporate Domain, Inc.; Domain Bank, Inc.; DomainInfo AB; Domain People, Inc.; Domain Registrations Services, Inc.; Enter-Price Multimedia AG (EPAG); Global Media Online, Inbc.; Internet Council of Registrars (CORE); Netnames International Ltd.; Network Solutions, Inc. Registrar Operations; Polar Software Ltd. d/b/a Signdomains.com; PSI-USA, Inc. Register.com; Schlund + Partner AG; SiteName.com LLC; Speednames, Inc.; Tucows.

Afilias maintains international headquarters in Dublin, Ireland and US headquarters in Newtown, PA. For more information, please visit www.afilias.info