links posted by afilias
Updated: 19 min 9 sec ago
After Desiree Miloshevic landed a job in a networking department at an ISP in the early 1990s, she joined Boadicea, a group for women working in digital media in London. "This group, which inspired many women to launch their own Internet start-ups, demonstrated to me the power of building a support infrastructure for women," notes Desiree. Later, as a Computer Professionals for Social Responsibility (CPSR) board member, she helped organize 'Women in Computing' workshops and install wireless Internet antennas on remote islands in the Pacific. Now a senior public policy and international affairs advisor/Europe for Afilias, Desiree continues to see the positive impact of building community, and established an open, informal space for computer programming (www.oosm.org) in Belgrade where women developers teach each other, as well as men, various computing skills.
Having spent the last few years gathering Facebook “likes” and growing Twitter followers, it might seem like a broad leap for brands to shift to an alternate communications channel. Take Nike as an example. It has more than 16 million “likes” on Facebook and 2.5 million Twitter followers. These communities allow the brand to engage with millions of consumers who are already interested in what it has to offer. But dot Brand domains will take this idea (and audience) and add brand control. All brand/consumer interactions that take place on Facebook/Twitter/etc. are effectively owned by the third-party site, not the brand that runs the social media account. That means brands ultimately relinquish ownership of content and conversations… and all of the data that comes along with that.
Over the next few years, the Internet is certainly going to look like a different place. While “heritage” domains like .COM and .ORG will be sticking around, the availability of new domain names will offer up space and creativity for retailers to better interact with customers and make the Internet as local a presence as its main street stores.
The need for a coordinated response and clearly visible results to the universal acceptance challenge has never been greater; not doing so could deal a devastating blow to the utility, relevance and legitimacy of all new top level domains. Ensuring universal acceptance should become one of the foremost priorities of all entities engaged in the Domain Name System and using the Internet.
.INFO has become the centerpiece for the online presence of millions of companies and individuals — any entity that needs to put information online. For example, the New York Metropolitan Transit Authority (www.mta.info) uses a short, intuitive name to reach its millions of riders every day with up-to-date information on how to maximize the value of public transportation in the city. Other great examples are the Albert Einstein Archives (www.alberteinstein.info), www.how2recycle.info and the PGA — Professional Golfers’ Association at www.pga.info. Many countries even use .INFO to identify country information, like the tourism boards of Germany (www.germany.info), Austria (www.austria.info) and Spain (www.spain.info).
As Afilias suggests, "Smaller cities might wish to band together and submit an application for a dot Region TLD. For example, the cities of Wallonia in Belgium might submit a '.walloon' to support their strong cultural and language ties and to highlight business opportunities unique to the region. Or the cities of Louisiana's Cajun area might consider a '.cajun' to demonstrate their one-of-a-kind language, cultural history and geographic proximity." Similarly, "the inhabitants of the Catalonia region in Spain currently use '.cat' to demonstrate a shared language, as well as the geographic and cultural uniqueness in this historic area."
Afilias CMO Roland LaPlante said, “The innovations and benefits like security and exclusivity that dot Brand owners will be able to offer their customers will quickly begin to outweigh the use of traditional, ad-laden social media for consumers. In general, consumers will choose the best product that meets their wants and needs. I suspect the types of interactions that will grow out of dot Brand domains will be that ‘best product’.”
According to the Afilias survey, a number of respondents believed that branded gTLDs could become more effective in engaging customers online than social networks, while some even thought they could lead to a reduced reliance on social media marketing by creating a personalised experience for consumers – ie. customername.google or customername.nike – and encouraging social interaction directly from the home of the brand.
Headlines over the past few months have made official something that many of us suspected for a while: the United States government has access to information that many people — and businesses — believed was private. Specifically, the National Security Agency (NSA) is capable of monitoring email and phone calls (and may be doing so more frequently than suspected.) I want to address the question that’s been asked frequently since the NSA story broke: What can organizations do to shield themselves from the kind of scrutiny that has caught the world’s attention?