links posted by afilias
Updated: 1 hour 57 min ago
For those interested in protecting their online identity and reputation, it is an opportunity not to be missed.
Created to help users quickly identify business with clear domain endings, the online trend has moved to the organic food movement, with global registry services provider Afilias bringing the generic domain to the web.
"Even before they have all fully launched, consumers are warming to the notion of new domains. The research reinforces our belief that within five years most global brands will be operating from dotBrand Internet addresses.”
People are more likely to buy goods from a .brand generic top-level domain (gTLD) than they were last year, a report by Afilias has found. The domain name registry recently sampled 3,469 internet users in the UK and US, following a similar survey last year. Since 2013, Afilias found, the portion of respondents who would prefer to buy from ‘shop.adidas’ over ‘adidas.com/shop’ has risen from 13% to 18%. The data also show that 13% of people would feel that companies will be “behind the times” if they don’t use a .brand gTLD. Roland LaPlante, chief marketing officer at Afilias, said: “Major global brands are now preparing to launch their own .brand domains in order to capitalize on the branding, security and customer experience advantages they will now have over competitors. “Brands without these advantages must prepare quickly for ICANN to open the next window, as consumers are showing an increasing willingness to accept and even trust these new addresses.”
One of the speakers at the Congress said in his address that the new top-level domains are a game changer. “In the future, all companies will want to own their brand domain and move all their online presence there where they have full control. The companies who get their own gTLD in this first round will have a tremendous advantage over the companies who follow which will at least be 24 months away if not more,” said Roland LaPlante, CMO of Afilias.
Roland LaPlante, senior vice president and chief marketing officer at global registry service Afilias, said in a recent Wharton speech that these new options for web addresses represent “the largest expansion of the [domain name system] in the history of the Internet,” adding that it “will change the way customers find you online.”