links posted by afilias
Updated: 1 hour 5 min ago
As Afilias suggests, "Smaller cities might wish to band together and submit an application for a dot Region TLD. For example, the cities of Wallonia in Belgium might submit a '.walloon' to support their strong cultural and language ties and to highlight business opportunities unique to the region. Or the cities of Louisiana's Cajun area might consider a '.cajun' to demonstrate their one-of-a-kind language, cultural history and geographic proximity." Similarly, "the inhabitants of the Catalonia region in Spain currently use '.cat' to demonstrate a shared language, as well as the geographic and cultural uniqueness in this historic area."
Afilias CMO Roland LaPlante said, “The innovations and benefits like security and exclusivity that dot Brand owners will be able to offer their customers will quickly begin to outweigh the use of traditional, ad-laden social media for consumers. In general, consumers will choose the best product that meets their wants and needs. I suspect the types of interactions that will grow out of dot Brand domains will be that ‘best product’.”
According to the Afilias survey, a number of respondents believed that branded gTLDs could become more effective in engaging customers online than social networks, while some even thought they could lead to a reduced reliance on social media marketing by creating a personalised experience for consumers – ie. customername.google or customername.nike – and encouraging social interaction directly from the home of the brand.
Headlines over the past few months have made official something that many of us suspected for a while: the United States government has access to information that many people — and businesses — believed was private. Specifically, the National Security Agency (NSA) is capable of monitoring email and phone calls (and may be doing so more frequently than suspected.) I want to address the question that’s been asked frequently since the NSA story broke: What can organizations do to shield themselves from the kind of scrutiny that has caught the world’s attention?
I can speak from direct experience that vigilance is required in monitoring for – and protecting against – DDoS attacks. My company manages a significant portion of the domain name system and operates authoritative directories in dozens of locations around the world. We are no stranger to DDoS attacks. But this awareness of the threat, and the need to prepare against it, has yet to fully permeate governments and mainstream companies. Many times, these entities are unaware of DDoS attacks until it is too late to prevent them.
"The new extensions offer great benefits to consumers and brands alike, such as reducing the risk of purchasing counterfeit goods online if you purchase from branded web extensions such as '.NIKE' and '.TIFFANY'," says Roland LaPlante, Senior Vice President and CMO at Afilias. LaPlante further added that businesses that already applied (including major brands ranging from Google to Amazon) are now building plans for integrating their new gTLD into their online strategies and communicating the benefits to consumers. "Business that have not applied must seriously consider both the imminent competitive impact and how to best prepare to apply for their own gTLD in ICANN's next round."
Afilias and Momentum Event Group recently ran a webinar in preparation for the upcoming gTLD World Congress. The webinar outlined a background of the new gTLD process and predicted that new top level domains are likely to go live in 4Q13. But the most interesting part of their webinar involved consumer and business survey results they shared to see how aware and ready the public is for new gTLDs.