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The New TLD Application window is now closed.
ICANN recently closed its first application window for unique top-level domains. Instead of advertising for the company that owns .com, your brand can be your Web address.
ICANN has announced that there will be another application window opened in the future, but no one knows when the window will open again. It may be seven years away (or more.)
A “dot Brand” domain is a major opportunity that your company’s decision-makers need to seize when the next application window opens. CMOs, CFOs, CTOs, CEOs, Board Members, Risk Committee Members, Governance Committee members need to move together fast when the next window opens because the clock will tick fast…
When the next application window opens again, will you remain in your “.comfort zone” or will you open new opportunities for your company and your brand?