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Roland LaPlante is the Senior Vice President and Chief Marketing Officer at Afilias. Mr. LaPlante oversaw the marketing and launch planning for .INFO in 2001, and the transition and launch of every TLD supported by Afilias since. An accomplished marketing expert, Mr. LaPlante crafted an 18-month outreach plan for .ORG registrars that resulted in the smooth and well-communicated migration of registrars from a thin registry (VeriSign) to a thick one.
During his 30-year career in marketing, he has held senior marketing positions at McGraw Hill, Providian Corporation, Citibank and Heublein, Inc. Before joining Afilias, he was Vice President and Chief Marketing Officer of Xlibris, an Internet publishing company based in Philadelphia. Mr. LaPlante has extensive Internet marketing experience, having built Xlibris into the recognized brand leader in the Internet publishing space, according to Newsweek, Inside.com, the New York Times and Harper's. While at McGraw Hill, Mr. LaPlante was responsible for bringing two 100-year old construction brands, Sweets and Dodge, into the digital age, focusing marketing and product efforts on the Internet. His consumer marketing background is equally as extensive. As Vice President and Director of Marketing in Citi's upstate NY and DC banks, Mr. LaPlante launched numerous new products; he also managed global marketing for Smirnoff vodka at Heublein.
Mr. LaPlante holds a B.A. from Dartmouth College and an M.B.A. from Amos Tuck.